no code implementations • 5 Mar 2024 • Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7. 01% lift in Gross Merchandise Volume, a 7. 42% lift in Return on Investment, and a 3. 26% lift in ad buy count.
no code implementations • 23 Feb 2024 • Haoming Li, Yusen Huo, Shuai Dou, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Jian Xu, Fan Wu
The trained policy can subsequently be deployed for further data collection, resulting in an iterative training framework, which we refer to as iterative offline RL.
no code implementations • 19 Feb 2024 • Zhijian Duan, Haoran Sun, Yichong Xia, Siqiang Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng
Subsequently, we propose a novel optimization method that combines both zeroth-order and first-order techniques to optimize the VVCA parameters.
1 code implementation • 13 Oct 2022 • Zhiyu Mou, Yusen Huo, Rongquan Bai, Mingzhou Xie, Chuan Yu, Jian Xu, Bo Zheng
Due to safety concerns, it was believed that the RL training process can only be carried out in an offline virtual advertising system (VAS) that is built based on the historical data generated in the RAS.
no code implementations • 31 May 2022 • Dagui Chen, Qi Yan, Chunjie Chen, Zhenzhe Zheng, Yangsu Liu, Zhenjia Ma, Chuan Yu, Jian Xu, Bo Zheng
To this end, adaptive ad exposure has become an appealing strategy to boost the overall performance of the feed.
1 code implementation • 9 Feb 2022 • Siguang Huang, Yunli Wang, Lili Mou, Huayue Zhang, Han Zhu, Chuan Yu, Bo Zheng
In previous work, researchers have developed several calibration methods to post-process the outputs of a predictor to obtain calibrated values, such as binning and scaling methods.
1 code implementation • 11 Jun 2021 • Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu, Bo Zheng
Third, to deploy MAAB in the large-scale advertising system with millions of advertisers, we propose a mean-field approach.
no code implementations • 7 Jun 2021 • Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, YiQing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e. g., user experience, advertiser utility, and platform revenue.
no code implementations • 25 May 2021 • Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu
To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives.
no code implementations • 3 Mar 2021 • Xun Yang, Yunli Wang, Cheng Chen, Qing Tan, Chuan Yu, Jian Xu, Xiaoqiang Zhu
On the other hand, the response time of these systems is strictly limited to a short period, e. g. 300 milliseconds in our real system, which is also being exhausted by the increasingly complex models and algorithms.
no code implementations • 22 Feb 2021 • Chuan Yu, Ulf Saalmann, Jan M. Rost
It is shown that electron backscattering can enhance high-harmonic generation in periodic systems with broken translational symmetry.
Atomic Physics Mesoscale and Nanoscale Physics
no code implementations • 5 Dec 2020 • Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue.
no code implementations • 3 Sep 2020 • Zhaoqing Peng, Junqi Jin, Lan Luo, Yaodong Yang, Rui Luo, Jun Wang, Wei-Nan Zhang, Haiyang Xu, Miao Xu, Chuan Yu, Tiejian Luo, Han Li, Jian Xu, Kun Gai
To drive purchase in online advertising, it is of the advertiser's great interest to optimize the sequential advertising strategy whose performance and interpretability are both important.
no code implementations • ICML 2020 • Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu, Han Li, Jian Xu, Kun Gai
In E-commerce, advertising is essential for merchants to reach their target users.
no code implementations • 19 Aug 2019 • Dagui Chen, Junqi Jin, Wei-Nan Zhang, Fei Pan, Lvyin Niu, Chuan Yu, Jun Wang, Han Li, Jian Xu, Kun Gai
We refer to this process as Leverage.
no code implementations • 10 Sep 2018 • Weixun Wang, Junqi Jin, Jianye Hao, Chunjie Chen, Chuan Yu, Wei-Nan Zhang, Jun Wang, Xiaotian Hao, Yixi Wang, Han Li, Jian Xu, Kun Gai
In this paper, we investigate the problem of advertising with adaptive exposure: can we dynamically determine the number and positions of ads for each user visit under certain business constraints so that the platform revenue can be increased?