no code implementations • 5 Mar 2024 • Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7. 01% lift in Gross Merchandise Volume, a 7. 42% lift in Return on Investment, and a 3. 26% lift in ad buy count.
1 code implementation • 13 Oct 2022 • Zhiyu Mou, Yusen Huo, Rongquan Bai, Mingzhou Xie, Chuan Yu, Jian Xu, Bo Zheng
Due to safety concerns, it was believed that the RL training process can only be carried out in an offline virtual advertising system (VAS) that is built based on the historical data generated in the RAS.
no code implementations • ICML 2020 • Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu, Han Li, Jian Xu, Kun Gai
In E-commerce, advertising is essential for merchants to reach their target users.