Learning to Infer User Hidden States for Online Sequential Advertising

no code implementations • 3 Sep 2020 • Zhaoqing Peng, Junqi Jin, Lan Luo, Yaodong Yang, Rui Luo, Jun Wang, Wei-Nan Zhang, Haiyang Xu, Miao Xu, Chuan Yu, Tiejian Luo, Han Li, Jian Xu, Kun Gai

To drive purchase in online advertising, it is of the advertiser's great interest to optimize the sequential advertising strategy whose performance and interpretability are both important.

Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising

no code implementations • ICML 2020 • Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu, Han Li, Jian Xu, Kun Gai

In E-commerce, advertising is essential for merchants to reach their target users.

Bilevel Optimization