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Found 2 papers, 1 papers with code
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising
Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while they lack forecast information on campaign performance to optimize delivery strategies in advance, resulting in a waste of labour and budget for feedback adjustments.
MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration
In previous work, researchers have developed several calibration methods to post-process the outputs of a predictor to obtain calibrated values, such as binning and scaling methods.
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