Search Results for author:
Found 1 papers, 0 papers with code
Advancing Ad Auction Realism: Practical Insights & Modeling Implications
Contemporary real-world online ad auctions differ from canonical models [Edelman et al., 2007; Varian, 2009] in at least four ways: (1) values and click-through rates can depend upon users' search queries, but advertisers can only partially "tune" their bids to specific queries; (2) advertisers do not know the number, identity, and precise value distribution of competing bidders; (3) advertisers only receive partial, aggregated feedback, and (4) payment rules are only partially known to bidders.
Cannot find the paper you are looking for? You can
Submit a new open access paper.
