A Unified Framework for Multi-Domain CTR Prediction via Large Language Models

1 code implementation • 17 Dec 2023 • Zichuan Fu, Xiangyang Li, Chuhan Wu, Yichao Wang, Kuicai Dong, Xiangyu Zhao, Mengchen Zhao, Huifeng Guo, Ruiming Tang

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them.

Click-Through Rate Prediction Language Modelling +2