Search Results for author: Zhipeng Jin

Found 3 papers, 0 papers with code

Boost CTR Prediction for New Advertisements via Modeling Visual Content

no code implementations23 Sep 2022 Tan Yu, Zhipeng Jin, Jie Liu, Yi Yang, Hongliang Fei, Ping Li

To overcome the limitations of behavior ID features in modeling new ads, we exploit the visual content in ads to boost the performance of CTR prediction models.

Click-Through Rate Prediction Quantization

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