no code implementations • ECNLP (ACL) 2022 • Zeming Wang, Yanyan Zou, Yuejian Fang, Hongshen Chen, Mian Ma, Zhuoye Ding, Bo Long
As the multi-modal e-commerce is thriving, high-quality advertising product copywriting has gain more attentions, which plays a crucial role in the e-commerce recommender, advertising and even search platforms. The advertising product copywriting is able to enhance the user experience by highlighting the product’s characteristics with textual descriptions and thus to improve the likelihood of user click and purchase.