OptMSM: Optimizing Multi-Scenario Modeling for Click-Through Rate Prediction

no code implementations • 23 Jun 2023 • Xing Tang, Yang Qiao, Yuwen Fu, Fuyuan Lyu, Dugang Liu, Xiuqiang He

Existing approaches for multi-scenario CTR prediction generally consist of two main modules: i) a scenario-aware learning module that learns a set of multi-functional representations with scenario-shared and scenario-specific information from input features, and ii) a scenario-specific prediction module that serves each scenario based on these representations.

Click-Through Rate Prediction Disentanglement