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Found 2 papers, 1 papers with code
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
From the learning perspective, we show that the bidding machine can be updated smoothly with both offline periodical batch or online sequential training schemes.
Feedback Control of Real-Time Display Advertising
In this paper, we propose a feedback control mechanism for RTB which helps advertisers dynamically adjust the bids to effectively control the KPIs, e. g., the auction winning ratio and the effective cost per click.
Computer Science and Game Theory Systems and Control
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