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Click-Conversion Multi-Task Model with Position Bias Mitigation for Sponsored Search in eCommerce
Position bias, the phenomenon whereby users tend to focus on higher-ranked items of the search result list regardless of the actual relevance to queries, is prevailing in many ranking systems.
Practical Lessons on Optimizing Sponsored Products in eCommerce
In this paper, we first propose data and feature engineering techniques to handle the aforementioned problems in ad system; after that, we evaluate the benefit of our practical framework on real-world data sets from our traffic logs from online shopping site.
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