Search Results for author: Thomas M. Loughin

Found 1 papers, 0 papers with code

Display advertising: Estimating conversion probability efficiently

no code implementations24 Oct 2017 Abdollah Safari, Rachel MacKay Altman, Thomas M. Loughin

The focus of this paper is the development of a computationally efficient, accurate, and precise estimator of conversion probability.

Marketing

Cannot find the paper you are looking for? You can Submit a new open access paper.