no code implementations • 20 Nov 2019 • Robin M. Gubela, Stefan Lessmann, Szymon Jaroszewicz
The proposed methodology entails a transformation of the prediction target, customer-level revenues, that facilitates implementing a causal uplift model using standard machine learning algorithms.
no code implementations • 20 Jul 2018 • Michał Sołtys, Szymon Jaroszewicz
Uplift modeling is an area of machine learning which aims at predicting the causal effect of some action on a given individual.