Delivery Optimized Discovery in Behavioral User Segmentation under Budget Constraint

no code implementations • 4 Feb 2024 • Harshita Chopra, Atanu R. Sinha, Sunav Choudhary, Ryan A. Rossi, Paavan Kumar Indela, Veda Pranav Parwatala, Srinjayee Paul, Aurghya Maiti

Following the discovery of segments, delivery of messages to users through preferred media channels like Facebook and Google can be challenging, as only a portion of users in a behavior segment find match in a medium, and only a fraction of those matched actually see the message (exposure).

Stochastic Optimization