Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta

no code implementations • 16 Nov 2023 • Wei zhang, Dai Li, Chen Liang, Fang Zhou, Zhongke Zhang, Xuewei Wang, Ru Li, Yi Zhou, Yaning Huang, Dong Liang, Kai Wang, Zhangyuan Wang, Zhengxing Chen, Min Li, Fenggang Wu, Minghai Chen, Huayu Li, Yunnan Wu, Zhan Shu, Mindi Yuan, Sri Reddy

To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models.

Representation Learning