COPR: Consistency-Oriented Pre-Ranking for Online Advertising

no code implementations • 6 Jun 2023 • Zhishan Zhao, Jingyue Gao, Yu Zhang, Shuguang Han, Siyuan Lou, Xiang-Rong Sheng, Zhe Wang, Han Zhu, Yuning Jiang, Jian Xu, Bo Zheng

In this architecture, the pre-ranking model is expected to be a lightweight approximation of the ranking model, which handles more candidates with strict latency requirements.

Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach

1 code implementation • 22 May 2023 • Zhangming Chan, Yu Zhang, Shuguang Han, Yong Bai, Xiang-Rong Sheng, Siyuan Lou, Jiacen Hu, Baolin Liu, Yuning Jiang, Jian Xu, Bo Zheng

However, we observe that a well-trained CVR prediction model often performs sub-optimally during sales promotions.

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