Search Results for author: Shuyang Du

Found 2 papers, 1 papers with code

Heterogeneous Causal Learning for Effectiveness Optimization in User Marketing

no code implementations21 Apr 2020 Will Y. Zou, Shuyang Du, James Lee, Jan Pedersen

By attracting users with rewards, marketing methods are effective to boost user activity in the desired products.

counterfactual Marketing

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