Audience Prospecting for Dynamic-Product-Ads in Native Advertising

no code implementations • 12 Dec 2023 • Eliran Abutbul, Yohay Kaplan, Naama Krasne, Oren Somekh, Or David, Omer Duvdevany, Evgeny Segal

One of the fastest growing segments of Gemini native is dynamic-product-ads (DPA), where major advertisers, such as Amazon and Walmart, provide catalogs with millions of products for the system to choose from and present to users.

Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising

no code implementations • 8 Dec 2023 • Yohay Kaplan, Naama Krasne, Alex Shtoff, Oren Somekh

However, we cannot ignore these positive events, as filtering these will cause the model to under predict.

Collaborative Filtering