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Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates
Search Engine Result Pages (SERPs) serve as the digital gateways to the vast expanse of the internet.
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape
As advertisers increasingly shift their budgets toward digital advertising, forecasting advertising costs is essential for making budget plans to optimize marketing campaign returns.
Online Advertising Revenue Forecasting: An Interpretable Deep Learning Approach
Online advertising revenues account for an increasing share of publishers' revenue streams, especially for small and medium-sized publishers who depend on the advertisement networks of tech companies such as Google and Facebook.
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