no code implementations • 18 Jun 2023 • Hangjian Li, Dong Xu, Konstantin Shmakov, Kuang-Chih Lee, Wei Shen
Online retailers often use third-party demand-side-platforms (DSPs) to conduct offsite advertising and reach shoppers across the Internet on behalf of their advertisers.
no code implementations • 27 Dec 2022 • Deguang Kong, Miao Lu, Konstantin Shmakov, Jian Yang
Consensus clustering aggregates partitions in order to find a better fit by reconciling clustering results from different sources/executions.
no code implementations • 26 Dec 2022 • Deguang Kong, Konstantin Shmakov, Jian Yang
In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint.
no code implementations • 26 Dec 2022 • Deguang Kong, Konstantin Shmakov, Jian Yang
In cost-per-click (CPC) or cost-per-impression (CPM) advertising campaigns, advertisers always run the risk of spending the budget without getting enough conversions.