Style, Content, and the Success of Ideas

no code implementations • 10 Jan 2022 • Reihane Boghrati, Jonah Berger, Grant Packard

The results suggest how to boost communication's impact and highlight the value of natural language processing for understanding the success of ideas.

Quantifying Gender Bias in Consumer Culture

no code implementations • 10 Jan 2022 • Reihane Boghrati, Jonah Berger

Cultural items like songs have an important impact in creating and reinforcing stereotypes, biases, and discrimination.

Cultural Vocal Bursts Intensity Prediction

Do Facial Expressions Predict Ad Sharing? A Large-Scale Observational Study

no code implementations • 21 Dec 2019 • Daniel McDuff, Jonah Berger

But while some actions associated with negative emotion (e. g., lip depressor, associated with sadness) were linked to decreased sharing, others (i. e., nose wrinkles, associated with disgust) were linked to increased sharing.

Extracting Human Temporal Orientation from Facebook Language

no code implementations • HLT 2015 • H. Andrew Schwartz, Lyle Ungar, Maarten Sap, Gregory Park, Johannes Eichstaedt, Margaret Kern, David Stillwell, Michal Kosinski, Evan Weingarten, Jonah Berger, Martin Seligman

Feature Engineering Marketing