Search Results for author: Jiaming Tang

Found 2 papers, 1 papers with code

DCRMTA: Unbiased Causal Representation for Multi-touch Attribution

no code implementations16 Jan 2024 Jiaming Tang

Multi-touch attribution (MTA) currently plays a pivotal role in achieving a fair estimation of the contributions of each advertising touchpoint to-wards conversion behavior, deeply influencing budget allocation and advertising recommenda-tion.

counterfactual

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