no code implementations • 24 Feb 2022 • Jun Chen, Cheng Chen, Huayue Zhang, Qing Tan
Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic area and bid price when planning an campaign for online display advertising, while they lack forecast information on campaign performance to optimize delivery strategies in advance, resulting in a waste of labour and budget for feedback adjustments.
1 code implementation • 9 Feb 2022 • Siguang Huang, Yunli Wang, Lili Mou, Huayue Zhang, Han Zhu, Chuan Yu, Bo Zheng
In previous work, researchers have developed several calibration methods to post-process the outputs of a predictor to obtain calibrated values, such as binning and scaling methods.