1 code implementation • 21 Apr 2024 • Deddy Jobson, Eddy Hudson
Regression is typically treated as a curve-fitting process where the goal is to fit a prediction function to data.
no code implementations • 23 Jul 2022 • Jie Yang, Yilin Li, Deddy Jobson
To achieve a better lift return on investment (lift ROI) on the enduring effect of the promotion and improve customer retention and loyalty, we propose a framework of multiple treatment promotion decision making by modeling each customer's direct and enduring response.