no code implementations • 28 Oct 2019 • Xiuying Chen, Daorui Xiao, Shen Gao, Guojun Liu, Wei. Lin, Bo Zheng, Dongyan Zhao, Rui Yan
Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM).
no code implementations • 4 Dec 2018 • Wenjin Wu, Guojun Liu, Hui Ye, Chenshuang Zhang, Tianshu Wu, Daorui Xiao, Wei. Lin, Xiaoyu Zhu
In the real traffic of a large-scale e-commerce sponsored search, the proposed approach significantly outperforms the baseline.
no code implementations • 29 Dec 2017 • Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu
Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.