RPM-Oriented Query Rewriting Framework for E-commerce Keyword-Based Sponsored Search

no code implementations • 28 Oct 2019 • Xiuying Chen, Daorui Xiao, Shen Gao, Guojun Liu, Wei. Lin, Bo Zheng, Dongyan Zhao, Rui Yan

Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM).

EENMF: An End-to-End Neural Matching Framework for E-Commerce Sponsored Search

no code implementations • 4 Dec 2018 • Wenjin Wu, Guojun Liu, Hui Ye, Chenshuang Zhang, Tianshu Wu, Daorui Xiao, Wei. Lin, Xiaoyu Zhu

In the real traffic of a large-scale e-commerce sponsored search, the proposed approach significantly outperforms the baseline.

Retrieval

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

no code implementations • 29 Dec 2017 • Su Yan, Wei. Lin, Tianshu Wu, Daorui Xiao, Xu Zheng, Bo Wu, Kaipeng Liu

Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes.

Retrieval