no code implementations • 24 Jun 2020 • Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek Pani
We examine how trial length affect users' responsiveness, and seek to quantify the gains from personalizing the length of the free trial promotions.
1 code implementation • 6 Sep 2018 • Ning li, Sai Kumar Arava, Chen Dong, Zhenyu Yan, Abhishek Pani
Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka.
no code implementations • 6 Sep 2018 • Yuan Yuan, Xiaojing Dong, Chen Dong, Yiwen Sun, Zhenyu Yan, Abhishek Pani
Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry.