Neural Node Matching for Multi-Target Cross Domain Recommendation

12 Feb 2023  ·  Wujiang Xu, Shaoshuai Li, Mingming Ha, Xiaobo Guo, Qiongxu Ma, Xiaolei Liu, Linxun Chen, Zhenfeng Zhu ·

Multi-Target Cross Domain Recommendation(CDR) has attracted a surge of interest recently, which intends to improve the recommendation performance in multiple domains (or systems) simultaneously. Most existing multi-target CDR frameworks primarily rely on the existence of the majority of overlapped users across domains. However, general practical CDR scenarios cannot meet the strictly overlapping requirements and only share a small margin of common users across domains}. Additionally, the majority of users have quite a few historical behaviors in such small-overlapping CDR scenarios}. To tackle the aforementioned issues, we propose a simple-yet-effective neural node matching based framework for more general CDR settings, i.e., only (few) partially overlapped users exist across domains and most overlapped as well as non-overlapped users do have sparse interactions. The present framework} mainly contains two modules: (i) intra-to-inter node matching module, and (ii) intra node complementing module. Concretely, the first module conducts intra-knowledge fusion within each domain and subsequent inter-knowledge fusion across domains by fully connected user-user homogeneous graph information aggregating.

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