Browsing behavior exposes identities on the Web
How easy is it to uniquely identify a person based on their web browsing behavior? Here we show that when people navigate the Web, their online traces produce fingerprints that identify them. By merely knowing their most visited web domains, four data points are enough to identify 95% of the individuals. These digital fingerprints are stable and render high re-identifiability. We demonstrate that we can re-identify 90% of the individuals in separate time slices of data. Such a privacy threat persists even with limited information about individuals' browsing behavior, reinforcing existing concerns around online privacy.
PDF AbstractTasks
Datasets
Add Datasets
introduced or used in this paper
Results from the Paper
Submit
results from this paper
to get state-of-the-art GitHub badges and help the
community compare results to other papers.
Methods
No methods listed for this paper. Add
relevant methods here
